《Marketing Management in China (营销管理中国版) 》是营销大师菲利浦•科特勒《营销售理》13版的中国版本。本书结合了国际视野与中国市场学习营销管理这一重要领域。本书内容、结构符合中国高速成长及发展的学习需要，实为21世纪关注中国营销学习不可或缺的专业图书。 Marketing Management in China brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista ...(展开全部)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition include...(展开全部)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition include...(展开全部)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communi...(展开全部)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Synopsis Meant for the MBA Marketing Management course and/or undergraduate capstone mark...(展开全部)

Reprint of three articles from JAS.

施坚雅（G.WilliamSkinner，1925-2008） 1925年2月14日出生于美国加州奥克兰，1954年于美国康奈尔大学获人类学博士学位，先后任哥伦比亚大学社会学助教、康奈尔大学人类学副教授、教授，1965年起任斯坦福大学人类学教授，1990年起任加州大学戴维斯分校人类学教授。1950年至1951年到中国四川考察，1977年考察中国城市市场。1980年当选为美国科学院院士，1983年至1984年任美国亚洲学会会长，1987年至1989年任斯坦福大学巴巴拉·布朗宁人文科学教授。作品中译本有《中国农村的市场和社会结构》（中国社会科学出版社1998年版）、《中华帝国晚期的城市》（中华书局2000年版），并发表大量研究中国社会、经济结构、社会科学研究、农村和农民、人口、民族、海外华人的论文。

Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written b...(展开全部)

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinki...(展开全部)